Target Audience

Our film and teaser trailer will be mostly aged at females, however we do not think there will be an exact age range. We chose this gender because our film is a ballet-orientated dance film and we think it will be more enjoyed by younger aged women, as contemporary music will be used throughout the film to entice young viewers into seeing the film, as it seems modern and up to date. However, we also think that older women will want to see the film as there is nothing offensive in the film, and it has an interesting storyline and the music and dancing could be nostalgic.


I think the age rating for this film would be a 12A, as although there are not any scenes which are too disturbing, anyone younger than 12 should have a parent/guardian with them as the film contains some rare moderate swearing and some scenes of fairly discreet violence. However, there are no scenes of horror, drug misuse or nudity and therefore I think children aged 12 and over would enjoy the film.

Another way we came up with the age rating for our film was by using a similar film's user ratings' report. In this case I have used the ratings for 'Step Up' (2006). From the image to the right we can see that the age group that rated the film with the highest scores were females under 18 and females aged 18-29. However it also shows a lot of females aged 45+ have rated it fairly highly, which is why our film does not have a specific age range for our target audience, as we think women of all ages could see it and enjoy the dancing, drama and overall storyline.