How effective is the combination of your main products and ancillary texts?

How effective is the combination of your main products and ancillary texts? on Prezi

Script:
To ensure our teaser trailer, magazine cover and poster could easily be recognised and related to by the audience, we wanted to create synergy between particular parts of all three of the products.
The most obvious way of doing this which is used in many real media products is by using the same font in every piece. We found a suitable font connotating an elegant ballet-like theme and used this in our teaser trailer for the tag line and also the main title.
We then wanted to use this in our poster, so that the audience would see the font and clearly relate it to Believe, linking the trailer and poster together to further advertise the product.
When it came to the magazine cover however, after researching similar covers we realsied that it was not common for the film's font to be used on the cover, as this was the magazine editor's choice of design and layout and would not be done by the film distributors themselves.
Because of this, we decided not to use the original font for Believe when we were designing it, and therefore used a plain bold font in capital letters stating Believe.
I think the use of fonts is an important identifier for films and therefore I am pleased that there is a clear link between the trailer and poster, making it easily linked between audience members.

Another clear way we have combined the main product with the ancillary texts is by keeping a costume throughout.
This is first noticed in the trailer by the costume worn by Lauren (playing Savannah). At the start of the trailer she is dressed in a hoody and tracksuit bottoms, to reflect the typical troublesome teenager stereotype.
However throughout the trailer as she becomes more and more involved in dance, her costume reflects this by increasingly becoming more girly and is dressed in a leotard and tights with ballet shoes byt the end of the trailer.
This difference in costume is highlighted on the poster.
It displays Lauren wearing tracksuit bottoms with trainers on the right hand side, vertically reflected down the centre with her wearing tights and ballet shoes with a tutu on the left.
This highlights the stark difference from her past to her future throguht the film, which is the plot of the film, meaning audience members' who have seen the trailer can then easily relate it to the poster, providing further advertising and publicity.
The magazine cover features Lauren wearing the ballet costume once again, giving her an almost 'uniform' for the film.
This means that whenever she is seen in this costume, the audience think of both the trailer and the poster where she is dressed like this, promoting the film within their minds as they try to think where they have seen that girl in those clothes before.

An obvious but important feature for creating synergy between the 3 products is Lauren being featured in them.
Although this is a simple idea, if the poster was to feature another character in without Lauren this may confuse the audience completely, perhaps thinking it was another film called the same name that was being promoted.
However saying this, Lauren's face is not shown on the poster, however there is also no one else's face shown, leaving he audience to assume that the characters are Lauren.
We also decided not to use either the teacher from the trailer or the ballet student Eleanor featured, as we didn't want to take the attention of Lauren being the main character.
By doing this, just seeing Lauren featured it immediatly creates synergy for all 3 of the products to the audience and they will immediatly think of Believe.

Finally, a subtle yet important use of synergy between our products was the use of a pink tint in the background.
This is first noticed in the final shot of the trailer where Lauren is ballet dancing in a spotlight. This shot has a pinky glow to it, and we wanted to further this look into the poster and magazine cover.
When creating the poster, the images were shot against a white backdrop. This meant we could easily change the colours used in the image, allowing us to do an all over tint on the image of a subtle light pink tone, which was only mainly highlighted on the backdrop.
We chose this colour as light pink is so commonly related with ballet and this would promote the theme of the film clearly to the audience.
We once again used this same pink tint on the background of the magazine cover. Although it is only subtle, I think there is synergy between the products because of this and I like how such a small difference can create yet another link in the audiences' minds, promoting all 3 aspects of Believe's promotional material.