Final Poster

This is the final design for the poster for Believe. I really like the simplicity of it as it does not look cluttered yet still gives across what the film is about and how Savannah leads two different lives within it. The font used is very elegant and suits the ballet theme, and the background ripples almost represent a curtain-like feel, such as on stage at a show.

We felt the font displaying 'in cinemas 2011' needed to be in a more neutral font as we wanted this to stand out a little to stick in the public's mind so that they would know when they can go and see the film.

We also added a very light pink tint over the whole image meaning the background especially was less white and more pinky, to add to the ballet elegance.

Photoshoot

To take the photos for our film poster Mia and I set up the photoshoot in the technnology block using the photography equipment such as the white backdrop, meaning we could easily edit the background of the photo if needed in photoshop afterwards. We borrowed the same ballet costume that we used in our trailer for Mia to wear, as Lauren was very busy and we needed the photos quite quickly, meaning Mia played Lauren's character in the photos. I used a pair of men's tracksuit bottoms and wore trainers and posed on one leg that was the opposite to Mia's, meaning there was an almost mirror image down the contre. We had decided on this composition of our poster as we wanted to show both sides of Savannah from the film: her trouble-making ways using the pose on the left, moving to her ballet lifestyle using the pose on the right of the image.

At time it was very hard to balance, so our friend Maisi had to take the photos very quickly once we had got into position as it was hard to keep for a long period of time. This meant we had to take a lot of photos quickly rather than a small amount of photos within a long period of time, meaning some of the photos were a lot better than others, of which we simply deleted once we had uploaded them to the Mac.

We decided to use the photo in the top right of this selection of images, as although it was dark, there was the best symmetry from our poses and it could be easily lightened in photoshop.

Poster Initial Ideas

With our initial ideas for our poster, we focused on our influences and used what we liked from each poster. The image half way down the page of the two different types of legs for example are inspired by Center Stage's poster where it shows the bottom of the character's shoes and the damage that has been done to them through dance.

The image at the bottom of the page shows a ballet dancer in many different poses which was inpired from the image on the Save The Last Dance poster. We liked the way each pose was different however we thought it does not show the more troublesome side of Savannah that is seen at the start of the film and so does not represent our film correctly.

The image we decided to use was the design at the top of the page with the two different legs standing in a symmetrical pose. We thought this best summed up our film and gave the audience a hint about two different lifestyles coming together. We also thought this may be best for practical reasons as we were not sure if we would be able to take pictures of Lauren as she was very busy so may have to use other people. This would not work if we were to do the last design as it shows Lauren's face and it would confuse the audience if that were to be someone else.

Poster Influences

The first trailer we looked at was Black Swan so we thought it would be a good idea to look at the poster for the film to see how they advertised their film to see if it would influence any part of our poster for Believe. The poster is very simple with an image of a ballet dancer wearing a tiara with heavy eye make up. This connects with a swan image as the woman looks very delicate and classy. It lists the main actors/actresses and also the awards it has won, with a list of credits at the bottom. I really like the simplicity of the poster however i don't think the style of it would be appropriate for our film as ours is a little more contemporary.

Secondly, we looked at the trailer for Billy Elliot. This film poster is also very simplistic, featuring an image of the main character in day to day clothes dancing. This applies to the plot of the film as it is about one boy's transformation into a ballet dancer. The writing is bold and large and the colour gives a light-hearted feel to the genre of the film. I think that our film could have a fairly similar poster but with more of a ballet edge to it, as this film has a very similar plot to ours, meaning we could also feature an image of the main character dancing in failry normal clothing. This poster does not feature any cast members' names or list any credits, meaning total focus is on the plot and genre of the film which is expressed through the colours and font used in the poster.

Instantly it is clear that this poster for Save The Last Dance has a lot more going on in it than the previous two posters. Similarly to the Billy Elliot poster however, it shows the girl dancing in a normal day to day situation such as walking down a road. At the top is a super-imposed image of the two main characters smiling together, which hints that the film also has a romantic side to it. There is a tag line of 'The only person you need to be is yourself', cheesy but very common on film posters. The main actors/actresses' names are listed at the bottom of the poster along with the title in bold, but a clear, easy to read font. The credits are also listed at the bottom of the poster similar to black swan. I think that this is an effective film poster as it describes the plot well from the images used.


This poster for 'Take the Lead' using bright colours to address its audience as prominently teenagers. I am not sure why the colour of the background is green, as this doesn't express a dance film to me, however it is still eye-catching. There are splashes of black paint-like blobs coming off of the characters, which could be related to grafitti spray as the film is about a rough area's teenagers starting ballroom dancing. The poster features 2 characters from the film dancing with a spotlight in the background to emphasise their importance. It also has a tag line of 'never follow' and from seeing a few posters with tag lines in I think it is important that we use one in our poster. The credits and opening date are also featured near the bottom of the poster.


The final poster featured is for 'Center Stage'. This is a fairly calm and quite simple idea, but i think its really effective. The battered soles of the ballet shoes show the tough experiences that the ballet dancers have to go through, and goes behind the galmour we are so used to seeing from ballet performers. It also displays the cast of the film facing forward with blank expressions. The tag line 'life doesn't hold tryouts' makes out that there is more to this film than just the dancing. The red title of 'Center Stage' is the only thing which is in colour on the poster, immediatly drawing your eye to it. I like how the ballet shoes are shown in this but from another view as the soles which are battered which I think gives another level to the film that it is not just your typical ballet film.

Final Trailer

Production Logo

Titles

To make the titles between clips of the trailer we used the font called Snell Roundhand which we downloaded from the internet and put it into the new iMovie which had more themed effects for its title scenes. This meant we could use this background and also have the curls appearing as the titles play which added something to them to make them more interesting. Originally we were going to used a plain black title with a white font ontop but when we added these into the trailer we felt it was too plain and was not eye catching enough or showed the genre of the film properly.